After 2 years of a successful blog (B2B Integrity) I have started a new blog because of a change in employment. The new blog’s name comes from a presentation about bad data I did a few years ago – and it included references to my donkeys and how supply chain information can be contextually misinterpreted.
I am often asked how the donkeys are doing (they’re doing fine, thank you) so I figured there wouldn’t be any trouble with people remembering the blogs name. I thank Steve Keifer for his suggestion for the blog name. I think it works well.